What's on our M!nds.

Howard Goldkrand
Cultural Engineer

Howard Goldkrand, Modernista!’s Cultural Engineer, helps the company develop new modes of brand expansion, particularly in the field of emerging technologies. His advertising experience includes work with such clients as Nike, Song Airlines, and the SciFi Channel. Howard is also the cofounder and artistic director of SoundLab Cultural Alchemy, an innovative multimedia platform for music and digital culture. Catch his weekly radio show, Global Frequency, on MIT's station 88.1fm in Cambridge, MA and online on wmbr.org.  He is a fan of spacecollective.org, vvork.com, woostercollective.com, notcot.com, and fallenfruit.org.

Posts

• Everybody Must Get Stoned

  
  More and more with clients and internally, participation is a focal point of conversation, as it should be.  How do we engage clients, consumers, and ourselves in the campaigns and concepts we create?  Without a more serious examination of participation…

  - posted December 18, 2009 - no responses
• cellphones boomboxing

  Walking down the streets of urban metropol Europe I have noticed something a little different this summer than I am used to in the United States.  That is personal soundsystems rocking public spaces again.

  Having grown up with boomboxes as resistance…

  - posted September 1, 2009 - no responses
• experience marketing by the drivers of #38

  In the city of light, the city of love, the bon bon oui oui goodness of Paris.  Been walking my feet off looking at locations for a geo-locative media project we are doing here. Thinking about the future of information…

  - posted July 16, 2009 - no responses
• Representin

  This video is a really great short document of friend and superstar/hero Professor Henry Jenkins III. I highly recommend this as a primer to his book Convergence Culture. He is now working on a new book about “spreadable media” as…

  - posted May 26, 2009 - no responses
• Microlocal 2.0

  Microlocal 2.0

  We are back to the future.  New media social technologies have aligned with a return to the local.  While we are more connected than ever, more able to communicate, purchase, and virtually visit worlds away from where we sit…

  - posted April 16, 2009 - no responses
• The Boxee Revolution

  
  

   

  We love us some internets. We love us some big big screen HDTV. How come they feel so disconnected from each other. I know in the near future they will be in a serious relationship but right now their status…

  - posted March 11, 2009 - no responses

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