Tracy Brady
Director of corporate communications and pr
Tracy Brady joined Modernista! in 2008 as Director of Corporate Communications and Public Relations. Previously she was a VP at Arnold Worldwide in brand promotions and entertainment marketing. She has worked with such brands as Volkswagen, Fidelity, Ocean Spray, TAG, Royal Caribbean, Southern Comfort, Showtime Networks, and World Wrestling Entertainment. She also spent several years directing publicity and communications for Sony Pictures Entertainment, Twentieth Century Fox, and Turner Broadcasting. She is a published novelist and blogs for momlogic.com. She is a fan of mediapost.com, dooce.com, shankman.com (HARO), Techcrunch.com, boingboing.net and the New York Times “Bits” column (bits.blogs.nytimes.com).
Posts
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SXSW: Big Brother on M!’s Brain
What if the marketers of your favorite soda (or jeans, or movie, or toilet paper) could read your mind? What if they mapped their advertising strategy to the neurons in your cerebral cortex?
Sound like science fiction? Maybe.
If you are attending…
- posted March 11, 2010 - no responses -
The Customer is Always….
I have been reading with interest the ongoing debate over P&G’s introduction of the new Pampers Cruisers with Dry Max.
No, really, keep reading.
Yes, I am into diapers. Really into diapers. I have two children ages 3 and 20 months. But…
- posted January 21, 2010 - no responses -
Perspective
Recession…recovery…the decline of ad spending…the explosion of mobile….the death of print…the savior of search…when you need to get your footing in this crazy industry, sometimes it helps just to check out mentally and go somewhere else.
And I don’t mean employing…
- posted January 7, 2010 - no responses -
Bragging Rights
We’ve mentioned our newest client, the National Park Foundation, in other posts, but this time we’re pretty excited because AIGA, the professional association for design, asked for a case study of the microsite we recently developed for them.
- posted December 1, 2009 - no responses -
Your Digital Future…in 36 hours or less
Digital is the way. It is your future. It is your destiny, Young Skywalker. And like most agency people you have probably realized – – it is futile to resist. But you are not yet an Interactive Jedi Master. What…
- posted October 26, 2009 - no responses - If Modernista! made movies…. - posted September 24, 2009 - no responses
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Viral Video Cheat Sheet
As a PR professional, I try not to make a habit of blatantly ass-kissing the press, even though by definition that is what I was created to do.
But when a hard working journalist consistently has me reading his or her…
- posted September 18, 2009 - no responses -
Loss & Renewal
It’s Fall. Summer’s over. The thinking season is upon us. Things go. Things change. People leave. People begin. Details are forgotten. But some things last.
Some of us seek inspiration more than others. Herewith, one human’s unofficial Inspiration List for 09/01/09:
1.…
- posted September 1, 2009 - no responses -
For those about to tweet….
We like to see other people quit their jobs, mortgage their homes, work eighty hour weeks and leave their families behind in pursuit of a creative dream….
- posted August 4, 2009 - no responses
Kurt Squiers, creative director and owner of Squiers, LLC, a creative strategy and production… -
Public Spaces, Private Joys
The artist Luke Jerram’s “Play Me, I’m Yours,” installation is a wonderful example of the harmony possible between public spaces and people.
- posted July 16, 2009 - no responses
The project, presented for the City of London Festival and Sing London, involves 30 street pianos installed on streets, public…
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