Michael Schulze
Director of Information
Michael joined Modernista! in 2008 as Director of Information. Prior to that he served as Vice President of Editorial Services at the publishing company H.W. Wilson and as Senior Editor at Robb Report. He has also been the Editor of several Internet research databases and custom-published magazines. Please buy his novel, Love Song, available on Amazon.com.
Posts
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Happy Holidays…
… from everyone at M! Here’s a card.
- posted December 23, 2010 - no responses -
Barn Raisin’
M! is raisin’ a barn. Can’t talk about it at the moment, but a barn is definitely a-raisin’. Dozens of people workin’ night ‘n’ day on this one.
More a-comin’.
- posted December 17, 2010 - no responses -
Dexter, Jawbone, and Mr. Goldkrand
M! Innovations Director Howard Goldkrand recently chatted with Jawbone.tv about our Dexter ARG and transmedia in general. Take a look.
- posted December 13, 2010 - no responses -
Sincerity Test
There are too many people on this planet. No sooner does a promising idea poke its head out of the egg, and everyone jumps atop it and crushes the bugger.
When virtually every speaker at the Association of National Advertisers’ recent…
- posted November 11, 2010 - 3 responses -
Going Long
The Long-Form Revolution is upon us. Or maybe not quite yet. But these days the moment you predict something, it happened a couple of minutes ago. So let’s just agree that this is already a fact.
When a hit film like Paranormal Activity cost…
- posted September 17, 2010 - 2 responses -
To Hell With the Lipstick; Kill the Pig
The BP debacle is widely viewed as one of the last nails in the coffin of consumers’ faith in corporate good intentions.
Following the 2008 economic crash, consumers were eager for any evidence that companies cared. Recognizing this, businesses embraced cause…
- posted September 3, 2010 - no responses -
Slouching Toward Johannesburg
As they grapple with a recession that doesn’t want to end, it’s easy for U.S. businesses – including creative agencies – to grow despondent. But a recent bit of futurism from McKinsey offers comfort for those prepared to broaden their…
- posted August 13, 2010 - no responses -
M! + FSTG
Food Should Taste Good, the maker of all-natural snacks, has named Modernista! its first-ever agency of record. M! won the business in a competitive pitch that saw an initial list of seven agencies whittled down to one. FSTG and M!…
- posted June 1, 2010 - no responses -
And by the way…
M! recently garnered a silver Clio in the technical category for its “Re-ignition” TV spot for Cadillac. Check it out:
- posted - no responses -
Taxonomica
Modernista!’s Director of User Experience, Bob Goodman, will be a featured speaker on an upcoming Webinar to talk about how UX, social media, and taxonomy intersect. Bob tells us one featured topic is the way UX design needs to support…
- posted May 28, 2010 - no responses
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