Avin Narasimhan
Senior Planner
Avin came to Modernista! in 2008 to join our Planning department, where he spearheads strategic efforts in new and nontraditional media. He leads planning on PRODUCT (RED), The National Park Foundation, New Business, and is our resident social web geek. Avin got his start in planning at Fallon, where he helped lead strategic development for clients such as Travelers Insurance, Citi, Purina, and Holiday Inn.
You can follow his sometimes rambling thoughts on Posterous (avin.posterous.com), Tumblr ( avin.tumblr.com), Twitter (twitter.com/avin_narasimhan), and Facebook (facebook.com/avin.narasimhan), or connect with him on Google Talk (avin.narasimhan).
Posts
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an inspirational 2009 success story – charity:water
Many of you may be familiar with charity:water, the non-profit started by an ambitious entrepreneur, Scott Harrison, who after spending some time in South America and Africa and getting to know intimately some of the issues the poorest among the…
- posted January 6, 2010 - no responses -
Implementing the lessons from Planning-ness
As some of you may know, recently a few of us in the planning community got the chance to attend a new sort of un-conference called Planning-ness, where we didn’t just sit around listening to people talk at us, but…
- posted November 17, 2009 - one response -
The genius that is Google Fast Flip
Google Labs has a pretty solid history of putting out one amazing innovation after another (like Sets, Trends, and News Timeline, just to name a few). Latest that I’ve been messing around with is Fast Flip, which basically brings the experience…
- posted September 22, 2009 - no responses -
new assignment: account planning school of the web
If you’re not familiar with the planning school of the web, some quick background for you. It was started by Russell Davies in 2005 as a way of giving the planning community (both those currently in it and those aspiring to…
- posted September 17, 2009 - no responses -
Focusing on the little things
A while back (actually what seems like ages ago) I wrote about an unexpected experience while flying and the resulting impact it had on my impression of that airline. At the time it was a reminder that even though the experience…
- posted September 11, 2009 - no responses -
Lazyfeed- aggregation made simple(r)
Just getting started on lazyfeed, and have to say I’m really into it so far. Like Google Reader in realtime, but even more simple. Rather than having to go blog by blog, site by site subscribing to various feeds, all lazyfeed…
- posted August 26, 2009 - no responses -
(RED) Nights comes to Boston
Yes, this is a post about some client stuff, so there is your disclaimer. Leave now if you must
Thursday night several of my fellow M!ers and I went to see O.A.R. at the first of two consecutive Boston (RED) Nights…
- posted August 17, 2009 - no responses -
What advertising do people trust?
Good but not all too surprising piece of latest research from our friends over at eMarketer. Interesting to note that branded websites are up there with recommendations from friends on the trust spectrum.
There will always be debates around what media…
- posted August 4, 2009 - no responses -
Things Marketing People Love
This has been bouncing around for a minute, but felt like it’s worth putting up here anyway. Have to make fun of ourselves now and then and stop taking things so seriously, right?
Especially have to like the nod to the original…
- posted July 28, 2009 - no responses -
AdWeek on The Enduring Recession
- posted July 20, 2009 - no responses
A question that’s been bouncing around recently is whether or not the current economic climate will bring about actual long-term, cultural behavior change, or if people will go back to old habits once things start to get better. Personally, I…
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