Archive for June, 2010
Last year on World AIDS Day (December 1), we launched a holiday campaign for (RED) that harnessed gift-giving around the world to drive contributions to The Global Fund. As part of that campaign, we designed (RED) pop-up shops in New York, London, Tokyo and San Francisco, each of which brought (RED) partner and special edition products together for sale under one branded, engaging roof.
In addition, to support the London (RED) shop and help announce Nike as the newest global (RED) partner, we took over the Oxford Circus Underground station with thousands of square feet of silkscreened panels featuring (RED) partner products and maps to partner stores above ground. And working with the animation ninjas at Psyop, we created a short film that ran in digital panels throughout the station, as well as on joinred.com and in all four pop-up shops.
This Oxford Circus takeover was recently recognized in AdAge and Creativity Magazine’s The Art & Science of Outdoor. Click on the thumbnails above or check out the work on pages 50-51 and 65 in the printed version.
Our animation is posted below as well – take a look and let us know what you think. And look for more good stuff from (RED) and Modernista! this upcoming holiday season.
It’s been 50 days since the BP oil spill began, and the struggle to cap the flow continues. What if this happened where you live?
Take a peek at this visualization.
Food Should Taste Good, the maker of all-natural snacks, has named Modernista! its first-ever agency of record. M! won the business in a competitive pitch that saw an initial list of seven agencies whittled down to one. FSTG and M! plan to launch a fully integrated campaign across all channels, with a heavy emphasis on innovative online and in-store experiences.
M! recently garnered a silver Clio in the technical category for its “Re-ignition” TV spot for Cadillac. Check it out: