Sausage Factory 1, Modernista! 0?
About five weeks ago I received a personal e-mail from a client in which he stated that the problem with his company’s marketing was its process for producing it. “I will make sure the work never goes through the sausage factory,” he wrote. I had doubts about that at the time, and subsequent events have reinforced that impression. But I strongly agree with the sentiment, and I hope his company succeeds.
It is so damn difficult to keep the sausage factory out of the process. Lance and I launched Modernista! in 2000 mainly because we were tired of this business as usual. And we’ve had some big successes since then, with clients past and present. But sometimes, no matter how hard you try, the sausage factory wins.
Or does it? It seems to me those victories are short term. In the long run, excellence wins. Excellence is the only thing anyone ever remembers. And Lance and I feel that right now, our agency has better prospects for producing true excellence than it ever has before. Over-the-top stuff. In every format, on every platform. And as we embark on this new phase, we feel very fortunate to be working with some of the most talented people we’ve ever met in our lives.
At the end of the day, this is the way I score it: Modernista! 1, Sausage Factory 0.
