Digital is the way. It is your future. It is your destiny, Young Skywalker. And like most agency people you have probably realized – - it is futile to resist. But you are not yet an Interactive Jedi Master. What to do?
Here’s an idea. Boulder Digital Works, or BDW, our newest partner, is launching the second of a series of 36 Hour Executive Workshops. What’s an Executive Workshop, and who attends? More importantly, why should you care?
BDW at University of Colorado, Boulder, boasts a who’s-who of industry leaders, digital experts, and nationally recognized university professionals who direct and educate with a fluid curriculum based on the three pillars of creativity, technology and business. Launched in September 2009, the school is benchmark collaboration between the marketplace and educational institutions. It has been compared to the Portfolio School in Atlanta, Hyper Island in Sweden, or VCU; it is the first of its kind in the United States.
The 36 Hour Exec workshops are designed to challenge assumptions and empower working professionals with the fundamental knowledge needed to succeed in a digital business, creative, marketing, and technology workplace. Taught primarily by renowned industry leaders, (yes, some from M!) the program is designed with innovation, collaboration, participation, and transparency in mind.
Modernista! is proud to be designing the new BDW site. Talk about interactive expectations.
The second workshop, titled “Upgrade to Digital,” is for marketing and advertising folk who want to increase their knowledge of digital topics such as social media, search engine marketing, digital out of home, and mobile. (And who doesn’t?) The workshop is totally hands on, requiring participants to work on projects in small groups and present to workshop leaders. Yes, you have to do the work. No sitting there passively taking notes and sucking down energy drinks. The last workshop sold out.
Scott Prindle, VP and Interactive Technical director, Crispin, Porter + Bogusky, and Joe Corr, Senior Technical Lead for CP+B, and other smart industry people will share details never before discussed at a public workshop, conference, or speaking event. Additional guest speakers include local and national experts in digital from Booyah Agency, OneRiot and more. Enrollment is restricted to 30 students. Did we mention it’s in Boulder? What are you waiting for? May the (digital) force be with you.
See you there.