just another blog pressed for words

Recession…recovery…the decline of ad spending…the explosion of mobile….the death of print…the savior of search…when you need to get your footing in this crazy industry, sometimes it helps just to check out mentally and go somewhere else.

And I don’t mean employing certain substances, although perhaps, in these times, they have their place.  I mean stepping into someone else’s shoes.  Someone who is as far from what you do for a living as you could possibly imagine.  Like on Neptune.  Or…the Middle East.

This week I received an e-mail from a friend whose godchild is in Afganistan, serving as a nurse in the Air Force.  After two and a half years, she was finally “tasked to deploy.”

Just imagine this as your job, your challenge, the next time you have a frustrating client conference call or you didn’t win that account, or get nominated for that award….

Onward.