The first thing you see when you fire up your new Palm Pre…

…is this video, done by Modernista! and Psyop. We created a slick little intro that was meant to reinforce the purchase, show off the eye-blastingly good screen, and quickly teach you a couple of the basic features of the phone without being a true demo (we did some of those too in the help section). It was posted on a bunch of blogs over the weekend including Gizmodo and TechCrunch, and in just a few days it has picked up nearly 70,000 views. Pretty awesome for an on-device intro video!
This kind of product development partnership was something we were really excited about: we got the chance to learn a lot more about the product than the typical agency/client relationship would have allowed for, and we’re proud to say we helped make something that the consumer will experience at their giddiest of moments: the first time they power up their brand new Palm Pre. Have fun!

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New Work: Modernista! Palm Pre intro video
30 Jul 09 at 12:44 am