Experience design drives growth
At a WIRED event in NYC, Jeff Bezos, founder and chief executive officer of Amazon, shared his thoughts on how to handle tough economic times. And two things stand out from the recap by GigaOM:
- Focus on the customer experience relentlessly. It is the lifeblood of any brand.
- Improve the experience of your employees.
In the aftermath of the dot-com bust, Amazon was one of the many Internet companies that saw its stock price dive. As a result, Amazon refocused its energies on the customer.“Focusing on the customer makes a company more resilient,” said Bezos.
His tip on managing during tough times such as those faced by Amazon during the bust was to communicate more with its employees. With too many external inputs, Bezos thinks it’s important for companies to be talking with their people more often, easing their concerns.
