What advertising do people trust?
Good but not all too surprising piece of latest research from our friends over at eMarketer. Interesting to note that branded websites are up there with recommendations from friends on the trust spectrum.
There will always be debates around what media is trusted best I suppose, but to me this just reinforces the fact that none of it can really hope to match what our personal networks suggest and recommend to us (obvious statement of the day).
Perhaps it’s another piece of fodder for an argument against seeking fame as the main goal of our industry. Or, as Gareth put it resisting fireworks for real connections.
If all we do is connect powerfully with a focused group of people with shared values and ideals, add truly interesting value to those personal networks, then to me that feels like success more so than big budget blasts that might gain you headlines but not really any lasting engagement or connections.
But curious to hear any thoughts, agreement/disagreement, insults…whatever you have.
