Archive for the ‘Modernista’ tag
Seeking Summer Strategy Interns for !nternista
M! is seeking awesome strategy interns for immediate start!
email CV ASAP to cflores@modernista.com
w/subject line= I’m Strategic
Boston in the Summertime!
Female Coach in the NBA. This is Big.
This morning I woke up to “Morning Express w/Robin Meade” on HLN. Its become a sort of embarrassing part of my morning routine filled with a bit a weather, top news, and meaningless chatter.
Somewhere in between running to grab a coffee in the kitchen and heading back to my bedroom I heard Robin Meade mention briefly that a female had been appointed head coach for an NBA team.
Wait…Huh? When did and more importantly how did this happen?
Perhaps I was dreaming. I checked CNN, ESPN, NY Times, no avail. Then a simple google search, “female head coach nba” affirmed what I had thought.
“Nancy Lieberman is set to become the first female head coach of a NBA Development League team,” the AP article read.
“A news conference is scheduled Thursday to introduce Lieberman as the first coach of the team that will begin play during the 2010-11 season in Frisco, a suburb about a half-hour north of downtown Dallas.” (via AP Story)
Okay, so its a “D-league” team and I’m not a terribly huge fan of basketball, but this is monumental. MONUMENTAL.
Of course I have all kinds of questions about this, for example:
Will the players respect her?
Were there ulterior motives because she was female?
What happens if she slaps one of her players on the ass?
Its friday, its kind of chilly at my desk, and a woman was just appointed head coach of an NBA’ish team.
Wake up. This is big.
Go Nancy. Go.
2 Turns and 3 Blocks
One of our Art Directors, Brian Leech, is still new to both M! and Boston.
Somewhere around 1am last Saturday night, he and I ducked out of a bro-fest house party in Charlestown, the storied neighborhood in Boston’Ts northeast corner.
Two right turns and three blocks later, 221-feet of beautifully lit granite obelisk (yeah, I Googled that) challenged our path. I’ve visited and climbed the Bunker Hill Monument, but Brian had no idea such a thing existed in the middle of quiet Boston. Brian, one of Modernista!’s most cherished resources, meet one of America’s unchallenged equivalent.
3.6% of U.S. land falls within the National Park system – almost 100 million acres in all. Incredible. Point is, there are a lot of National Parks into which you might literally stumble – in the middle of cities or the middle of nowhere.
In support of Ken Burns America’s Best Idea documentary that is currently running on PBS, we worked with some frighteningly capable folks at FL-2 in Denver to create a digital discovery experience of our 396 parks, monuments, battlefields and parkways.
No one hates the National Parks. But not enough people love them. Check out http://thisisyourland.nationalparks.org to see why you should. And to plot next moves when escaping floundering house parties.
SXSW 2010 Interactive Festival
I am pleased to announce that Modernista! has been included in the PanelPicker voting process for the 2010 South by Southwest (SXSW) Interactive Festival. With the advent of neuromarketing, neuroscientist and researchers have been directing their expertise to marketing, using MRIs to analyze consumers’ brain activity when exposed to different stimuli. And companies like Google are using mathematics to develop advertising solutions. Will digital marketers become scientists and mathematicians or will creativity triumph?
The founders of Modernista!, Lance Jensen and Gary Koepke, among others, will debate whether advertising is an art or science: Big Brother in Your Brain: Neuroscience and Marketing. Hints of what is to come, can be found here.
You can help us attend SXSW by voting. SXSW is a community-driven event and your voting accounts for about 30% of the decision-making process. The SXSW Advisory Board, which is a group of industry professionals from around the world, and SXSW staff are also involved in the process. Voting will close on Friday, September 4th, so make sure you vote soon.
Vote for “Big Brother in Your Brain: Neuroscience and Marketing”
(RED) Nights comes to Boston
Yes, this is a post about some client stuff, so there is your disclaimer. Leave now if you must 
Thursday night several of my fellow M!ers and I went to see O.A.R. at the first of two consecutive Boston (RED) Nights shows. Fun times, but we also came out to work in support of (RED).
OAR put on a good show, and we actually got quite a response from the crowd around the reason we were there- to help witness the latest in the (RED) Nights series. Predictably, some of the older people in the crowd shied away from putting their emails down for more info, while the throngs of teens among them were generally aware of (RED) and more than willing to engage with us.
Maybe more interesting was the general willingness from many people, of all ages (aside from a few resistant folks), to be sold to, in an entertainment environment where you might expect the many more interesting distractions would pull them away from it. Multiple people approached us throughout the night and simply said “sell me” or “tell me what you’re about” and stood by patiently while we gave our (RED) pitch. Of course, I don’t know if they were willing because they knew what (RED) was and just wanted more information, or would’ve heard any pitch that day. Either way, proved interesting to watch.
In the end, a good night for those of us manning the (RED) booth, and hey, we also got to see the show. Not too bad at all for a Thursday night.
Modretsnia!
A clever video composed of shape-shifting anagrams. Created by our very own copywriter intern, Sam.
Enjoy:
